Products

 UP TO 7 LEVELS OF LIFT• CONTROLLED, RELIABLE LIGHTENING ACTION• PROTECTING OIL SYSTEM TO HELP LOCK IN MOISTURE• FOR ALL ON- AND OFF-THE-SCALP APPLICATION TECHNIQUES• DUST-FREE FORMULA

  New Wella colorcharm 10 Volume Cream Developer delivers optimal gray blending. Formulated to help color penetrate the hair for rich, multidimensional end results. Can be used with Demi-Permanent Color, Permanent Color, Toner and Lightener.     10 Volume Cream Developer Free of animal...

  NEW 30 Volume Cream Developer: Delivers an extra lift. Best used with WELLA COLORCHARM Permanent Gel, Liquid, and Vivid Darks hair color or Lighteners.

Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps...

GLOSS, TONE, REFRESH, OR ENHANCE HAIR COLOR Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire....

New Wella colorcharm 10 Volume Cream Developer delivers optimal gray blending. Formulated to help color penetrate the hair for rich, multidimensional end results. Can be used with Demi-Permanent Color, Permanent Color, Toner and Lightener.   10 Volume Cream Developer Free of animal derived ingredients...

GEL COLOR GIVES YOU:• SPEED OF LIQUID, CONDITIONING AND CONVENIENCE OF CREAM• VERSATILITY OF USE – BOWL AND BRUSH OR BOTTLE• TRANSLUCENT MIXTURE FOR BETTER CONTROL• VIBRANT, LONG LASTING, FADE RESISTANT RESULTS WITH GELFUSE™ TECHNOLOGY • EXCELLENT GRAY COVERAGE COVERS THE MOST RESISTANT GRAYSCONDITIONING• UP...

CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.Liquid Color provides a vibrant palette without boundaries with 62 easily...

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients; no developer is needed, all you have to do is open, mix and paint...

VIVID DARKS Permanent Cream color Out of the dark and into bold, Vivid Color Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in...

Out of the dark and into bold, vivid color. WELLA COLORCHARM VIVID DARKS 2-IN-1 Lightener + Color lifts up to 6 levels & deposits vibrant color in 1 step. This pigmented lightener removes previous hair dye and provides fresh, vivid tones. Suitable for all...

Out of the dark and into bold, vivid color. WELLA COLORCHARM VIVID DARKS 2-IN-1 Lightener + Color lifts up to 6 levels & deposits vibrant color in 1 step. This pigmented lightener removes previous hair dye and provides fresh, vivid tones. Suitable for all...